Ethicarat is a fine jewelry brand that makes luxury personal and sustainable through lab-grown diamonds and recycled gold. The logo concept links the soulful essence of the brand to infinite possibilities, represented by the infinity symbol subtly formed within the letters ‘c’ and ‘a’, reflecting a timeless and profound connection.
Jewelie is Ethicarat’s AI-powered designer that helps create unique, personalized jewelry. Simple yet modern, the logo reimagines the cut-stone facet from a top angle with a refined sparkle, expressing precision, innovation, and elegance.
